Role Overview
The Manager, Planning and Marketing Analytics will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.
What You Will Do
Responsibilities include identifying drivers of traffic, leads, appointments, and conversion across the funnel, evaluating incrementality, synthesizing multiple data sources, partnering with channel owners and marketing teams, and building frameworks to understand ROAS and diminishing returns.
Why It Might Be a Fit
The ideal candidate will have 5-8+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics, with strong technical skills and ability to manipulate data and reporting with Excel, SQL, and Tableau.
Requirements
- 5-8+ years in marketing analytics, growth analytics, customer analytics, or business analytics
- Experienced with recurring performance reporting
- Strong ability to move from data to insights to recommendations
- Experience with test design and measurement
- Strong paid media fluency preferred
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
- Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
- Bachelor’s degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master’s degree a plus
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) savings plan with match
To apply for this job please visit linkedin.com.
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