Role Overview
Tailscale is looking for an Integrated ABM Campaign Manager to develop and scale creative, targeted campaigns that engage priority accounts and drive pipeline across Enterprise and Mid-Market segments. The role involves owning the strategy and execution of 1:1 and 1:few ABM campaigns, bringing together paid advertising, personalized content, direct mail, gifting, and coordinated Sales outreach to reach the right people at the right accounts.
What You Will Do
Key responsibilities include owning the strategy, planning, execution, and optimization of integrated ABM campaigns, developing campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights, and managing targeted paid advertising, direct mail, gifting, and scalable prospect engagement programs.
Why It Might Be a Fit
The ideal candidate will have 5+ years of B2B marketing experience, a background in building ABM campaigns, and hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation. The role offers a competitive total compensation package, comprehensive group benefits, and a flexible, remote-first work environment.
Requirements
- 5+ years of B2B marketing experience
- Background in building ABM campaigns
- Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation
- Experience with direct mail, gifting, personalization, or other creative account engagement tactics
- Strong understanding of how marketing campaigns support Sales engagement and pipeline generation
- Comfortable working with data, testing new ideas, and using performance insights to improve results
Benefits
- Base salary
- Equity incentive plan
- Variable commission (for quota-based roles)
- Comprehensive group benefits with no waiting period
- Employer-funded retirement contributions
- Paid time off and a healthy work-life integration
- Build-your-own home office setup
- Paid parental leave program
To apply for this job please visit job-boards.greenhouse.io.
Follow us on social media