CRM Manager

Role Overview

We’re searching for a CRM Manager who can boost Global Flexii’s growth to the next level. The role sits at the heart of growth — turning registered users into active workers, repeat workers into loyal community members, and strong performers into long-term advocates.

What You Will Do

The CRM Manager will own and scale Flexii’s lifecycle, retention, and engagement strategy. This includes designing and managing automated and manual CRM journeys, defining CRM objectives and KPIs, and planning and executing CRM campaigns across email, in-app notifications, push notifications, and other owned channels.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in app-based, marketplace, or consumer tech in a startup or high-growth environment. They will be highly data-driven, with experience tracking and optimizing against metrics like retention, MAU, churn, LTV, and engagement frequency.

Requirements

• Bachelor’s degree or higher in marketing or a related field.
• 4+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in app-based, marketplace, or consumer tech in a startup or high-growth environment.
• Strong understanding of user lifecycle management, segmentation, and behavioral triggers.
• Hands-on experience managing CRM channels such as email, push notifications, and in-app messaging.
• Highly data-driven, with experience tracking and optimizing against metrics like retention, MAU, churn, LTV, and engagement frequency.
• Comfortable working in a fast-paced, 0→1→10 scale-up environment with ownership and ambiguity.
• Strong collaboration and stakeholder management skills.
• Familiarity with CRM tools, CDPs, or marketing automation platforms.
• Growth Mindset – Curious, proactive, and constantly testing to improve channel performance and campaign impact.
• Business-level proficiency in English and Cantonese.