Senior CRM Data Analyst

Hybrid Full TimeLausanne, Vaud, SwitzerlandTalan

Role Overview

Talan, a global consulting and technological expertise group, is looking for a Senior CRM Data Analyst to leverage customer, marketing, and sales data to turn it into meaningful business insights. The role requires strong analytical autonomy, from data extraction and transformation to dashboard development and executive-level presentation of findings.

What You Will Do

The successful candidate will analyze CRM, marketing, and sales data to identify trends, performance drivers, opportunities, and areas for improvement. They will translate complex and raw data into clear, reliable, and actionable insights, support CRM strategy and commercial performance through data-driven recommendations, and monitor and analyze key business KPIs.

Why It Might Be a Fit

The ideal candidate will have strong SQL and Power BI expertise, solid business understanding, and experience in luxury, watchmaking, retail, CRM, marketing, or sales analytics. They will be able to work independently, have high-level autonomy, and excellent communication and presentation skills.

Requirements

  • Proven experience in Data Analysis / Business Analytics, ideally within CRM, marketing or sales analytics
  • Experience within luxury, watchmaking or retail, ideally combined with strong exposure to CRM, marketing or sales analytics
  • Strong hands-on expertise in SQL
  • Strong proficiency in Power BI, including the ability to independently develop dashboards and analytical solutions end-to-end
  • Strong analytical mindset and ability to translate data into meaningful business insights
  • High level of autonomy and ownership
  • Excellent communication and presentation skills
  • Ability to interact confidently with senior and top management stakeholders
  • Fluent English, including the ability to deliver presentations in an international environment

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To apply for this job please visit jobs.smartrecruiters.com.

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