Performance Marketing Specialist

Role Overview

We are looking for a Performance Marketing professional who can plan, execute and optimize paid digital campaigns with a strong focus on lead generation, customer acquisition and revenue growth.

What You Will Do

Manage paid campaigns across platforms such as Google Ads, Meta and LinkedIn, while continuously optimizing campaigns based on CPL, conversion rates, CAC and ROI.

Why It Might Be a Fit

The person will be responsible for managing paid campaigns, driving qualified leads, and optimizing campaigns for lead quality and conversion performance.

Requirements

• Hands-on experience with Google Ads and Meta Ads
• Good understanding of LinkedIn Ads and B2B lead generation
• Strong understanding of performance marketing funnels
• Experience with lead generation and conversion campaigns
• Strong analytical and numerical skills
• Understanding of CPL, CAC, ROAS, CTR, CPC, conversion rate and ROI
• Experience with A/B testing and campaign optimization
• Ability to work with CRM and marketing analytics data
• Strong understanding of landing pages and conversion optimization