Product Marketing Manager

Role Overview

We are looking for a Product Marketing Manager who can bridge the gap between product development and the market by creating compelling messaging, planning successful product launches, and driving customer adoption. The Product Marketing Manager is responsible for developing and executing product marketing strategies that drive awareness, adoption, and revenue growth across our client’s software portfolio.

What You Will Do

Develop compelling value propositions for each product and module, define target customer segments and buyer personas, develop product positioning and messaging frameworks, and translate complex software functionality into simple, customer-focused benefits.

Why It Might Be a Fit

This role requires a strategic thinker who is equally comfortable with planning, execution, collaboration, and data-driven decision making. You will work closely with Product, Sales, Customer Success, and Marketing teams to define product positioning, develop go-to-market strategies, launch new products and features, and create sales enablement materials.

Requirements

• Minimum 5 years of professional experience in Marketing, Product Marketing, Product Management, or a related B2B technology role
• Minimum 2 years of dedicated Product Marketing experience is preferred
• Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, or a related field
• Hands-on experience working in a SaaS company is mandatory
• Proven experience launching B2B software products and executing go-to-market strategies
• Experience marketing enterprise software is highly preferred
• Strong understanding of SaaS business models, customer journeys, and B2B buying processes
• Excellent written and verbal communication skills in English
• Strong storytelling and product messaging capabilities
• Ability to simplify complex software features into compelling customer value propositions
• Experience planning and executing successful product launches
• Experience developing sales enablement materials and product collateral
• Strong market research and competitive analysis skills
• Excellent presentation and stakeholder management skills
• Strong analytical and problem-solving abilities
• Excellent project management and organizational skills
• Ability to work cross-functionally with Product, Sales, Customer Success, Design, and Marketing teams
• Experience marketing enterprise SaaS products in international markets
• Experience in Compliance, Governance, HR Tech, ESG, EHS, or related B2B software industries
• Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
• Experience using analytics tools such as Google Analytics, Mixpanel, or similar platforms
• Basic understanding of UX principles and digital marketing

Benefits

• Two festival bonuses after permanent (probation is 3-6 months)
• Annual Leave (25 days)
• Bangladesh Government holidays
• Yearly salary review & career progression
• health insurance
• performance bonuses