Head of Marketing

Role Overview

The Head of Marketing will lead a small team to develop a brand that activates people for modern leadership and gain authority through evidence for ability. They will be responsible for both brand strategy and growth strategy, deciding where the budget works and setting priorities across all channels.

What You Will Do

The Head of Marketing will develop the marketing strategy, steer the budget, and ensure that marketing contributes measurably to the pipeline and sales. They will also lead Google Ads, SEO, and email marketing efforts, and develop the HubSpot setup.

Why It Might Be a Fit

The ideal candidate will have experience in performance marketing, especially with Google Ads, and have successfully built and optimized lead funnels. They will also have experience in leading and developing teams, and setting clear priorities.

Requirements

• fundamental experience in performance marketing, especially with Google Ads
• experience in leading and developing teams
• ability to set clear priorities and create structures for independent work
• understanding of sales funnels and ability to technically develop a complex HubSpot setup or comparable CRM system
• entrepreneurial thinking and ability to make data-based decisions
• ability to prioritize and measure the success of marketing measures

Benefits

• meaningful business field around modern learning, leadership, personal development, and new work
• strategic responsibility and design freedom with own team, budget responsibility, and place in Heads Round
• ambitious team with open, humorous, and appreciative collaboration
• short decision-making paths and close cooperation with management and other Heads
• hybrid work, flexible working hours, and beautiful office in Berlin-Kreuzberg
• lunch & drinks for free, Urban Sports Club, and TAMTAM