Role Overview
The Digital Marketing & Web Manager will own the website and CMS migration, run email marketing and marketing automation on Salesforce Marketing Cloud, connect digital activity to Salesforce and revenue, own analytics, attribution and the scorecard, run organic search, paid media and content, manage social media channels, and support product launches and dealer programs.
What You Will Do
Key responsibilities include administering the website and CMS migration, serving as product owner for the website redesign and CMS migration, directing the web partner’s continuous improvement retainer and 24/7 support, maintaining technical SEO and site performance, running email marketing and marketing automation, connecting digital activity to Salesforce and revenue, owning analytics, attribution and the scorecard, running organic search, paid media and content, managing social media channels, and supporting product launches and dealer programs.
Why It Might Be a Fit
The ideal candidate will have 5+ years of hands-on digital marketing experience, hands-on experience administering a CMS, experience building and sending email campaigns, working knowledge of Salesforce Sales Cloud, proficiency with GA4, Google Tag Manager, Google Ads and Meta Ads Manager, and SEO fundamentals.
Requirements
- 5+ years of hands-on digital marketing experience
- Hands-on experience administering a CMS
- Experience building and sending email campaigns
- Working knowledge of Salesforce Sales Cloud
- Proficiency with GA4, Google Tag Manager, Google Ads and Meta Ads Manager
- SEO fundamentals
To apply for this job please visit recruiting.paylocity.com.
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