Manager Digital Marketing Strategy

Role Overview

As a Manager, Digital Marketing Strategy, you will elevate Target’s beloved in-store experience to the digital space, driving top-of-funnel engagement across Target.com and the Target app to drive impact to business, guest & brand. You will develop and execute guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences.

What You Will Do

Your core responsibilities will include developing and implementing site merchandising experience & traffic driving strategies, planning connected, engaging site content, actively monitoring key performance indicators (KPIs), and establishing strong partnerships across Digital, Marketing, and Merchandising teams.

Why It Might Be a Fit

To be successful in this role, you will need a strategic digital marketing mindset, reporting & analytical skills, creativity, and an eye for trend. You will also need to be a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes.

Requirements

• Four-year degree or equivalent experience
• 4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)
• Business acumen with an entrepreneurial, revenue-generating mindset
• Must have both strong technical acumen and a creative eye
• Understanding of broader e-commerce trends and innovations
• Demonstrated experience in strategic and cross-functional influence, planning and execution
• High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
• Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
• Excellent written and verbal communication skills with the ability to present to varying levels of leadership