Senior Marketing Manager, Annual Planning

Role Overview

The Senior Marketing Manager, Annual Planning will lead the annual planning strategy, build an enterprise-informed strategic point of view, and set measurable goals from the strategy. The role will also orchestrate enterprise alignment and adoption, create conditions for strategy-first thinking, and guide investment and strategic trade-offs.

What You Will Do

Develop the overarching annual marketing strategy, synthesize cultural, industry, business, and consumer context, and translate the strategy into specific, measurable outcomes for marketing.

Why It Might Be a Fit

The ideal candidate will have 8-10+ years of related experience developing enterprise marketing strategies and leading annual or strategic planning processes within a large, complex organization.

Requirements

• Four-year degree or equivalent experience
• Marketing or Business emphasis preferred
• MBA a plus
• 8-10+ years of related experience developing enterprise marketing strategies and leading annual or strategic planning processes within a large, complex organization
• Proven ability to synthesize consumer, cultural, industry, business, and performance insights into a strategic point of view
• Strong business and financial acumen
• Ability to connect strategy to growth outcomes, size opportunities, establish meaningful measures of success, and guide investment trade-offs with Finance and executive leadership
• Skilled at reading and adapting to different stakeholders
• Comfortable creating structure in ambiguity

Benefits

• Comprehensive health benefits and programs
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation