Senior Marketing Manager

Role Overview

As a member of the Guest Marketing Strategy team, you will play a critical role in shaping consumer-led marketing strategies that strengthen Target’s relevance and connection with guests. You will be responsible for connecting consumer insights, cultural trends, business priorities, and performance signals into clear marketing strategies and recommendations.

What You Will Do

You will develop consumer-led marketing strategies, translate insights and business opportunities into clear strategic recommendations, and partner across teams to drive alignment and execution.

Why It Might Be a Fit

Success in this role requires strong strategic thinking, consumer curiosity, cultural fluency, storytelling, analytical skills, and the ability to influence and build alignment across a broad set of partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 7+ years of experience in marketing strategy, brand strategy, consumer strategy, integrated marketing, or a related field.
• Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies and recommendations.
• Strong strategic thinking, writing, and storytelling skills with the ability to develop and advocate for a clear point of view.
• Ability to synthesize complex information, connect dots across multiple inputs, and influence decision-making.
• Strong creative and analytical instincts with experience partnering across multiple marketing disciplines.
• Demonstrated ability to build relationships and influence cross-functional partners and senior leaders.
• Ability to operate with speed, accountability, and sound judgment while navigating ambiguity and multiple priorities.

Benefits

• Comprehensive health benefits and programs
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation