Senior Marketing Manager

Role Overview

Responsible for building and executing marketing programs to drive brand awareness, consideration, funnel building, and revenue growth for Tata Communications in the India region.

What You Will Do

Participate in the creation and execution of an integrated Marketing Plan, acquire and manage knowledge and insights, drive Account Based Marketing programs, build and execute integrated marketing campaigns, curate and manage events, drive C-level engagement, manage marketing budget, measure and report business impact.

Why It Might Be a Fit

Proven track record of B2B business communication strategy design and development, account-based marketing, regional/field marketing skills, high competence in project and stakeholder management, excellence content creation and presentation skills.

Requirements

• Bachelor and/or equivalent experience
• MBA or equivalent preferred
• 4-7 years of account management or business development, marketing, or relevant industry experience
• Proven track record of B2B business communication strategy design and development
• Account-based marketing, Regional/Field marketing skills
• Proven experience in multi-channel campaigns – digital and offline
• High competence in project and stakeholder management
• Excellence content creation and presentation skills
• A strong background in customer acquisition, re-engagement, and retention (CRM and digital demand generation strategies is a plus)