Senior Integrated Marketing Manager

Role Overview

TaxAct is seeking a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning.

What You Will Do

The role will define how TaxAct builds relevance, trust, and growth with Hispanic consumers, translating business objectives and consumer insights into a cohesive strategy across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and the Spanish-language customer experience.

Why It Might Be a Fit

Success requires balancing long-term brand development with near-term acquisition and revenue goals. The role will partner closely with Performance Marketing and Analytics to evaluate results and optimize activity, while ensuring that channel decisions support a clear audience and brand strategy rather than operating as separate tactics.

Requirements

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline.
• Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization.
• Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market.
• Professional fluency in English and Spanish, with the ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment.
• Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization.
• Strong understanding of paid, owned, earned, and lifecycle marketing, with the ability to evaluate channel performance without treating channel execution as the sole marketing strategy.
• Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders.

Benefits

• Opportunity to grow your career within a collaborative and fast-paced marketing organization
• Hands-on experience working across brand, product, and digital experiences
• A team environment that values ownership, initiative, and partnership
• Remote working culture