Associate Director, Brand Marketing

Role Overview

The Associate Director, Brand Marketing will be the brand’s face and voice in the Canadian market, developing and steering the Go-to Market plan for Canada in accordance with global guidelines. They will lead and inspire a high-performing Marketing & Merchandising team to deliver innovative and impactful plans that elevate the brand and consumer experience.

What You Will Do

The role involves driving the TaylorMade Brand’s strategic business plan for Canada, overseeing all aspects of brand and product communications, developing and steering GTM plans, managing the Canadian marketing budget, and driving operational excellence throughout the GTM cycle.

Why It Might Be a Fit

The ideal candidate will have exceptional leadership and management skills, strong communication skills, and a deep understanding of the Canadian golf consumer, market dynamics, and industry trends. They will be able to develop and implement marketing strategies to promote a company’s products or services and have a change agent mindset focused on identifying opportunities to transform the business.

Requirements

• Exceptional and engaging leadership & management skills
• Strong communication skills with direct/indirect reports, but more importantly, with all the counterparts in other areas of the company’s operations
• Strong in the areas of brand marketing with proven cross functional experience in merchandising, forecasting, budgeting
• Strong industry knowledge, across divisions— golf equipment, golf ball and accessories
• Expert understanding of Canadian market its consumers, accounts, economic environment, and commercial needs
• Ability to develop and implement marketing strategies to promote a company’s products or services
• Change Agent mindset focused on identifying opportunities to transform the business, optimize resources, and capitalize on global capabilities to accelerate growth within the Canadian market
• Strong commercial acumen with a proven ability to translate business strategy into profitable growth and market share gains

Benefits

• Medical insurance
• Dental insurance
• RRSP
• Paid time off

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