Associate Program Manager Digital Marketing

Role Overview

The Associate Program Manager, Digital Marketing will own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, driving profit, revenue, and customer acquisition growth through data-driven channel optimization.

What You Will Do

Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs, build and launch strategies across Paid Social and Affiliate marketing programs, manage daily and monthly budget pacing, and optimize spend against efficiency and revenue targets.

Why It Might Be a Fit

The role requires close collaboration with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals, and success in this role means driving profit, revenue, and customer acquisition growth through data-driven channel optimization.

Requirements

• Experience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude
• Comfortable managing projects within structured, project-based workflows
• Strong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word
• Experience working in a team-oriented / collaborative environment
• Passion for golf and/or sport preferred
• Bachelor’s degree in Marketing, Digital Media, Business, or related field preferred
• 3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency
• 3+ years’ experience managing Affiliate/influencer strategy required
• 1+ years of experience managing paid search campaigns preferred
• Meta Ads, Google Analytics, or YouTube Ad certifications a plus

Benefits

• Health & wellness
• Performance bonuses
• Product discounts
• Holidays
• Paid time off

Tagged as: Data Analysis, Excel, Google Analytics