Role Overview
The Associate Vice President, Digital Performance Marketing leads the strategy, execution, optimization, and performance of the digital marketing practice. The role provides enterprise and business leadership for digital marketing, connecting marketing strategy to measurable client and business outcomes.
What You Will Do
Key responsibilities include digital performance marketing strategy and execution, digital marketing leadership and standards, generative AI and LLM visibility strategy, enterprise SEO and owned content discovery, technical search architecture, content signals and authority, agency and platform leadership, planning and investment, emerging discovery intelligence, performance management, governance and risk, integrated marketing and business planning, data and technology, and people leadership.
Why It Might Be a Fit
The ideal candidate will have 12+ years of progressive experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology, and/or technical digital transformation, with a strong understanding of the digital marketing ecosystem and deep expertise in AI-leading digital marketing practices.
Requirements
- 12+ years of progressive experience in digital performance marketing
- strong understanding of the digital marketing ecosystem
- deep expertise in AI-leading digital marketing practices
Benefits
- base salary
- variable compensation
- health and well-being benefits
- savings and retirement programs
- paid time off
- banking benefits and discounts
- career development
- reward and recognition programs
To apply for this job please visit td.wd3.myworkdayjobs.com.
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