Role Overview
The Senior Group Marketing Manager, Insurance will lead the 1:1 Marketing Practice for TD Insurance, setting the vision for personalized customer experiences across email and other targeted TD owned channels. The role will work closely with Marketing Planning and Insurance partners to translate broader marketing strategies into effective 1:1 strategies.
What You Will Do
The successful candidate will bring deep 1:1 marketing expertise, particularly across email and owned channel marketing, and use that expertise to identify opportunities to evolve the portfolio and strengthen how TD Insurance engages its customers.
Why It Might Be a Fit
The role will lead and develop a high-performing team, providing the direction, coaching and strategic guidance required to bring the 1:1 vision to life through high quality work and measurable results.
Requirements
- Undergraduate degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.
- 10+ years of progressive marketing experience, with significant experience in 1:1, CRM, email, lifecycle or data driven marketing.
- Deep understanding of email marketing and strong knowledge of Salesforce and CRM/MarTech platforms, with demonstrated experience using data and technology to enable personalized customer engagement.
- Demonstrated experience leading and developing high performing teams and influencing senior stakeholders in a complex organization.
Benefits
- Total Rewards package
- health and well-being benefits
- savings and retirement programs
- paid time off
- banking benefits and discounts
- career development
- reward and recognition programs
To apply for this job please visit td.wd3.myworkdayjobs.com.
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