Senior Marketing Manager, Digital Channels Planning

Role Overview

The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

What You Will Do

Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals. Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image.

Why It Might Be a Fit

The role requires a deep understanding of digital channels, digital customer experiences and digital adoption marketing, ideally within a large, complex consumer organization. Strong portfolio planning and prioritization capabilities, including evaluating competing opportunities, investments, organizational capacity and business priorities. Highly developed analytical and insights orientation, with the ability to use customer, business, channel, competitive and performance information to inform strategy and recommendations.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to establish goals and objectives that support the strategic plan
• Skill in mentoring, coaching and performance management
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion