Role Overview
The Performance Marketing Specialist drives player acquisition, revenue growth, and marketing efficiency across the Team17 portfolio by planning, executing, and optimizing paid media campaigns.
What You Will Do
Planning, executing, and optimizing paid media campaigns, managing campaigns with external partners, leading email marketing activity, and translating data into actionable insights.
Why It Might Be a Fit
The role requires strong knowledge of the videogame sector, advanced campaign optimisation and performance analysis skills, and the ability to work effectively with attribution challenges.
Requirements
- Hands-on experience of running PC and console campaigns across major platforms
- Strong knowledge of the videogame sector, including PC/console games marketing, endemic media, platform/stores, and attribution challenges
- Advanced campaign optimisation and performance analysis skills
- Experience with GA4, Google Tag Manager, event mapping/tagging, and digital analytics
- Extensive email marketing and segmentation experience
- Strong understanding of attribution approaches and tools
- Ability to work effectively where attribution is incomplete or evolving
- Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies, and CRM
To apply for this job please visit jobs.workable.com.
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