Role Overview
As a Performance Marketing Specialist, you will plan, manage, and optimize Ticimax’s paid acquisition campaigns across Google, Meta, TikTok, and LinkedIn. Your focus will go beyond generating traffic and leads, analyzing the entire acquisition funnel from campaign and lead generation to qualified opportunities and sales.
What You Will Do
Develop and execute performance marketing strategies, create and manage paid campaigns, monitor and optimize key metrics, analyze lead quality, track and report the full acquisition funnel, and use data to improve business outcomes.
Why It Might Be a Fit
You will play a key role in turning marketing investment into measurable and sustainable growth, and will have the opportunity to work closely with CRM, product, sales, and technical teams to improve conversion tracking and measurement infrastructure.
Requirements
- University degree in Marketing, Business, Economics, Engineering, or a related field
- At least 4 years of hands-on experience in performance or digital marketing
- Strong practical experience with Google Ads and Meta Ads; experience with TikTok Ads and LinkedIn Ads is a plus
- Strong knowledge of GA4, Google Tag Manager, and performance measurement
- Experience analyzing marketing funnels beyond lead generation, including lead quality, opportunities, and sales
- Understanding of CRM-based marketing measurement and offline conversion tracking
- Experience with A/B testing, CRO, landing page optimization, and KPI-based campaign management
- Strong analytical skills and ability to translate data into clear actions and business recommendations
- Working knowledge of attribution models, customer journeys, and paid/organic search dynamics
- Experience with Looker Studio or similar reporting and visualization tools
- Advanced Excel / Google Sheets skills
- Excellent written and verbal English proficiency is a plus
To apply for this job please visit teamblueticimax.teamtailor.com.
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