Role Overview
The Brand and Product Marketing Manager leads brand and product marketing for Electronics Components portfolios: eldoLED intelligent LED drivers and IOTA emergency lighting solutions. This role develops differentiated positioning, compelling messaging, audience-based communications, promotional programs, and go-to-market plans.
What You Will Do
The successful candidate will manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes. They will also execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
Why It Might Be a Fit
The successful candidate is curious, productivity-oriented, and results-driven, with strong project management and collaboration skills and the ability to translate technical capabilities into clear customer outcomes.
Requirements
- Bachelor’s degree in marketing or communication is preferred.
- Proven B2B brand and product marketing experience.
- Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging and campaigns.
- Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
- Excellent written and verbal communication skills with attention to detail.
- Ability to collaborate effectively with product management, sales, creative, digital, channel marketing, and other cross-functional teams.
- Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
- Experience leveraging AI tools to improve productivity, enhance marketing content, and support data-informed decision-making.
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation
To apply for this job please visit careers.acuityinc.com.
Follow us on social media