Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will build and manage NWU’s paid and organic digital presence, developing sustained campaigns and identifying target audiences. The role requires collaboration with the Marketing and Communications team, student content creators, and agency partners to ensure digital channels are active, targeted, and measurable.

What You Will Do

The Digital Marketing Specialist will build and manage paid campaigns across multiple platforms, monitor campaign performance, and make adjustments to targeting, creative, bidding, and budget allocation to improve results. The role also involves building audience strategy, collaborating with student content creators, and tracking platform trends.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital marketing concepts, including audience targeting, campaign analytics, and SEO strategy. The role requires a creative dimension, with approximately 20% of time spent behind a camera filming short-form video and capturing photography.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field
• Two or more years of experience in digital marketing, including hands-on work with paid digital and social campaigns
• Working knowledge of Meta Ads, including campaign setup, audience targeting, and performance monitoring
• Familiarity with Google Ads platforms, including Search, Display, and Performance Max
• Active, informed presence on social media platforms including TikTok, Instagram, Snapchat, and X
• Ability to read campaign analytics and use data to inform decisions and adjustments
• Experience creating and managing organic social media content across multiple platforms
• Understanding of audience targeting concepts, including personas and behavioral data
• Familiarity with geofencing and location-based advertising tactics
• Video production and editing skills, with proficiency in Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent tools
• Proficiency in Adobe Creative Suite, Canva, or similar design software for social graphics and ad creative
• Photography skills, including comfort in real-world environments like campus events and outdoor settings
• Strong written communication skills — able to adapt tone and messaging for different audiences and platforms

Benefits

• Competitive wage
• Comprehensive benefits package including health insurance, life insurance, disability benefits, retirement, seven weeks of combined vacation and holiday time annually, and 100% tuition discount for dependents after one year of service