Strategic Marketing Lead Texas

Role Overview

The Marketing Lead is the primary strategic partner to the Regional Marketing Director in Texas, driving marketing execution across the full ecosystem of centralized capabilities. This role translates strategy into integrated campaign plans, owns the campaign calendar, and is the day-to-day marketing contact for station leadership across the portfolio.

What You Will Do

Develop campaign briefs, own the regional campaign calendar, lead campaign development and execution, and drive clarity and prioritization across a complex portfolio of concurrent campaigns.

Why It Might Be a Fit

This person excels at navigating complexity, building stakeholder trust, and leading integrated work across multiple teams and markets.

Requirements

• 5–7 years in marketing, integrated campaign management or brand strategy — media, broadcast or a fast-moving content environment strongly preferred.
• Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups simultaneously.
• Outstanding written and verbal communications skills; comfortable translating complex strategy into clear stakeholder-ready messaging and creative briefs.
• Strong command of campaign planning, prioritization and project management; experience with monday.com, Asana or similar platforms.
• Demonstrated ability to coordinate across paid media, social, CRM, content and other marketing channels toward shared campaign outcomes.
• Familiarity with audience research, ratings, digital analytics and performance measurement in a media or broadcast context.
• Comfortable operating in a 24/7 news-driven environment with fast-moving priorities, breaking news demands and tight timelines.
• Must be willing to travel to markets within the portfolio when needed.
• Bachelor’s degree in marketing, communications, journalism or a related field, or equivalent professional experience.

Benefits

• Comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families.
• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy and adoption assistance.
• Disability and life insurance.
• 401(k) program with a 100% match from the company for contributions made up to the first 4% of pay.
• Nine free virtual doctor’s appointments with a physician through Teladoc.
• 12 free annual therapy sessions with a licensed clinician through Spring Health.
• Generous Paid Time Off (PTO) benefit.
• Nine paid holidays per year.

Tagged as: Clari, Project Management