Role Overview
The Digital Marketing Analyst – Performance and Content will drive the capture of high-quality B2B leads and convert digital strategies into commercial results with the sales team. The role requires 3-4 years of experience in digital marketing, with at least 2 years in agencies executing and optimizing paid campaigns.
What You Will Do
The analyst will execute and optimize campaigns in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, improving CPL, CPA, and ROAS. They will also manage acquisition, retargeting, and conversion optimization (CRO) strategies, create and coordinate organic content, and implement SEO actions.
Why It Might Be a Fit
The ideal candidate will have initiative, analytical thinking, result-oriented, and passion for learning. They will also have experience creating and coordinating organic and paid content, including graphic pieces, videos, and copywriting.
Requirements
- 3-4 years of experience in digital marketing
- Minimum 2 years of experience in B2B digital campaigns
- Advanced and practical knowledge of Google Ads
- Experience in Meta Ads, LinkedIn Ads, and TikTok Ads
- Knowledge of SEO, GA4, GTM, and Looker Studio or Power BI
- Experience creating and coordinating organic and paid content
- Management of AI tools applied to marketing
- Education in Marketing, Communication, Administration, Industrial Engineering, or related fields
Benefits
- Complete connected ecosystem to CRM and ERP
- Freedom to propose, experiment, and make your ideas a reality
- Continuous learning, collaborative team, and direct access to Management
- Career path to Marketing Coordinator
- Competitive remuneration
To apply for this job please visit linkedin.com.
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