Role Overview
TP is a leading global provider of digital business services. We partner with the world’s most prominent brands to optimize operations through advanced technology and sustainable business practices. The Manager, Content Marketing will own TP’s thought leadership webinar program using Goldcast and develop high-value content that fuels engagement throughout the buyer journey.
What You Will Do
The ideal candidate will be a strong content strategist, editor, storyteller, and program manager who can turn executive expertise, customer insights, market trends, and TP’s differentiated capabilities into webinars and content that moves buyers from interest to consideration and buying action.
Why It Might Be a Fit
This is an opportunity for a marketer who sees content not as an asset-production function, but as a growth engine.
Requirements
- 5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment.
- Demonstrated experience developing and managing webinar and thought leadership programs.
- Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive-level content.
- Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees.
- Experience developing email nurture content and supporting demand generation or ABM programs.
- Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy.
- Hands-on experience with webinar platforms; Goldcast experience strongly preferred.
- Experience using Generative AI tools for content creation and repurposing, with a strong understanding of where human editorial judgment remains essential.
- Strong project management skills and the ability to manage multiple programs and stakeholders simultaneously.
- Ability to work effectively with executives and senior subject-matter experts.
- Highly analytical and comfortable using performance data to make editorial and content investment decisions.
- Excellent written, verbal, editing, and presentation skills.
- Comfortable working independently in a fast-paced, global, matrixed organization.
- Highly collaborative with an ability to influence matrixed sales and marketing teams.
- Soft Skills: Process Excellence, Collaboration, Communication, Emotional Intelligence, Open-Mindedness, Critical Thinking, Solution Orientation, Entrepreneurship, AI Proficiency, Data Literacy.
Benefits
- Comprehensive health benefits
- Employment Assistance Programs
- Health and personal time off (HPT)
- Leave programs
- 401(K) plans
- Life insurance
- Supplemental medical coverage
- Critical care insurance
- Pet insurance
- FSA plans
- Retailer discounts
To apply for this job please visit careersus-teleperformance.icims.com.
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