Product Marketing Lead

Role Overview

The Product Marketing Lead operates with a high degree of autonomy, influencing senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance teams. They act as the voice of the customer and the market within the organisation, ensuring customer needs, competitive dynamics and market opportunities are reflected in marketing strategy and go-to-market execution.

What You Will Do

Lead product marketing strategy for Telstra’s key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth. Develop deep audience, customer and market understanding, leveraging customer, competitive and industry insights to identify opportunities, shape strategy and improve customer outcomes.

Why It Might Be a Fit

The role requires a proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within telecommunications, technology, SaaS, digital platforms or B2B services environments. Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.

Requirements

• Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within telecommunications, technology, SaaS, digital platforms or B2B services environments.
• Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.
• Deep expertise across product marketing disciplines including customer insight, segmentation, buyer journey development, marketing proposition creation, positioning, messaging and lifecycle marketing.
• Strong experience designing and executing integrated demand generation, growth marketing and customer engagement programs.
• Data-driven mindset with strong analytical capabilities and experience translating customer, audience and market insights into actionable marketing strategies and business outcomes.
• Experience applying AI, analytics and marketing technology to improve customer engagement, marketing effectiveness and commercial performance.
• Exceptional communication, storytelling and stakeholder management skills, with the ability to simplify complex concepts into compelling customer-centric narratives.