Manager, Communications & Personalization Strategy & 1:1 Base Growth

Join the Communications & Personalization (C&P) team at TELUS to drive marketing innovation and deliver personalized messages to customers on preferred channels for maximum sales and ROI. As Manager, C&P Strategy & 1:1 Base Growth, you will lead strategy, business outcomes, and roadmap across marketing and service communications while overseeing the 1:1 base growth agenda.

Requirements

• 8+ years of relevant experience in marketing strategy, customer growth, base management, CRM, 1:1 communications, personalization, consulting, or a related field
• Proven ability to lead strategy that drives measurable business outcomes
• Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and personalization across multiple channels
• Comfort working with performance data to identify opportunities, diagnose issues, and translate insights into clear recommendations and actions
• Ability to connect marketing strategy with MarTech, AI, automation, data, journey orchestration, and decisioning capabilities

Benefits

• Competitive salary
• Benefits package
• Opportunities for career growth and development