CRM Manager

Role Overview

Support the development and delivery of the CRM and customer lifecycle strategy, identifying opportunities to improve customer engagement and retention.

What You Will Do

Analyse customer data to identify trends, behaviours and commercial opportunities, using insights to improve targeting and personalisation. Develop and maintain customer segments and audiences to support targeted marketing campaigns across multiple channels.

Why It Might Be a Fit

At least 3 years’ experience in a CRM, Customer Marketing or Data-led Marketing role. Strong experience in customer segmentation, lifecycle marketing and delivering multi-channel CRM campaigns.

Requirements

• At least 3 years’ experience in a CRM, Customer Marketing or Data-led Marketing role.
• Strong experience in customer segmentation, lifecycle marketing and delivering multi-channel CRM campaigns.
• Practical SQL experience, with the ability to query and analyse customer data and work with large datasets.
• Experience using CRM platforms, customer databases or marketing automation tools, with HubSpot or similar platforms highly desirable.
• Strong analytical and communication skills, with a good understanding of GDPR, PECR and customer marketing permissions.

Benefits

• Salary circa £45,000 (Potential flex upwards)

Tagged as: HubSpot, SQL