Growth Marketing Manager

Role Overview

As a Growth Marketing Manager, you will own pipeline generation and conversion performance for assigned brand(s) and/or product lines. You will define and lead the growth strategy, campaign roadmap, and experimentation framework to drive measurable revenue impact.

What You Will Do

Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions. Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities.

Why It Might Be a Fit

This role requires a highly analytical, results-driven mindset focused on continuous optimization across the funnel. You will work cross-functionally with various teams to execute demand generation campaigns, measure results, and drive meaningful business outcomes.

Requirements

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus
• Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
• Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage
• Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
• Excellent communicator and collaborator with experience managing cross-functional marketing initiatives