Manager of Digital Marketing

Role Overview

The Digital Marketing Manager reports to the Director of Digital Marketing and Communications and is responsible for executing, measuring, and optimizing integrated digital marketing and communications initiatives. The position leads digital marketing at the intersection of creative strategy and data analysis, using audience and performance insights to strengthen Wesleyan’s brand and reputation and support Admission recruitment across web, search, email, social media, digital advertising, and emerging channels.

What You Will Do

Develop and implement integrated digital marketing strategies, plan, launch, manage, and optimize paid campaigns, create campaign measurement plans, lead cross-channel analysis, and establish a regular reporting cadence.

Why It Might Be a Fit

The Digital Marketing Manager is both a hands-on marketer and a strategic partner to content, creative, web, and social media colleagues. The manager turns data into clear recommendations about audiences, content, creative execution, channel mix, and investment; builds reliable reporting systems that support decision-making; and evaluates AI-enabled, automated, and business-intelligence tools with appropriate human validation and attention to privacy, security, accessibility, and University policy.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• at least seven years of progressively responsible experience in digital marketing, integrated campaign management, marketing analytics, or a closely related field
• demonstrated proficiency in social media platforms, publishing and management tools, content formats, audience engagement practices, and emerging trends
• hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, or comparable tools
• demonstrated proficiency with GA4 and experience with Google Tag Manager, Looker Studio or another business-intelligence platform, and spreadsheet-based analysis
• strong analytical and critical-thinking skills, including the ability to combine data from multiple sources, identify limitations, and turn findings into practical recommendations for marketing, content, and creative decisions
• experience using AI-assisted or automated tools for marketing analysis, reporting, optimization, or workflow improvement, with the judgment to validate outputs and protect sensitive information
• demonstrated ability to manage budgets, vendors, timelines, and multiple campaigns simultaneously while maintaining accuracy and attention to detail
• excellent written, verbal, and visual communication skills, including the ability to translate complex data into clear recommendations for creative, content, channel, and leadership partners
• demonstrated ability to collaborate across creative, content, web, social media, and digital teams; influence and coordinate work in a decentralized organization; and supervise a direct report

Benefits

• Comprehensive group insurance plans
• Wellness programs and incentives
• Generous paid time off and retirement plans
• Flexible work schedules
• Employee and dependent tuition programs