Product Marketing Strategist

Role Overview

Texicare is seeking a Product Marketing Strategist to translate health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members. The role will develop product positioning, value propositions, messaging, and customer-facing materials, working closely with Marketing, Sales, Product, and operational teams.

What You Will Do

Develop product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences. Translate health plan and benefit information into clear, accurate, audience-specific language and materials.

Why It Might Be a Fit

The ideal candidate will have a proactive, collaborative approach, strong writing and presentation skills, the ability to simplify complex information, and the judgement to turn market feedback into practical recommendations and materials.

Requirements

• Bachelor’s degree or any equivalent combination of education, training, and experience
• At least 2 years of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field
• Demonstrated ability to develop product positioning and customer-facing materials
• Experience in healthcare and/or the health payer industry
• Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape
• Strong writing, editing, storytelling, and presentation-development skills
• Ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations
• Strong project-management, organization, and prioritization skills
• Proactive and collaborative working style

Benefits

• Automatic 4% employer contribution to retirement plan
• 401k plan with 100% match up to 6%
• Flexible time off for vacation, illness, etc.
• Nine paid holidays
• Day one health, Rx, vision, and dental insurance
• Life and disability insurance
• Flexible spending account
• Pet coverage and pet Rx discounts
• Free identity theft protection
• Free 2nd medical opinion service