Marketing Manager

Role Overview

The role involves taking ownership of integrated marketing activity across CRM, digital, brand, performance, and content, with clear visibility of the customer and commercial impact. The Marketing Manager will work across CarCare and the wider AA to influence customer journeys, propositions, and marketing foundations that support sustainable growth.

What You Will Do

The key responsibilities include leading the delivery of integrated marketing campaigns and communications, briefing and coordinating creative content, managing multiple marketing workstreams, and tracking campaign performance.

Why It Might Be a Fit

The ideal candidate will have strong experience delivering integrated marketing campaigns, broad marketing experience across several channels, and a commercially focused approach with experience using customer and campaign performance data to assess impact.

Requirements

• Strong experience delivering integrated marketing campaigns from brief through to execution within a customer-focused environment
• Broad marketing experience across several channels, including CRM, digital, brand, paid media, content, social, or PR
• Proven experience managing multiple marketing workstreams at pace while maintaining high standards of quality, organisation, and attention to detail
• Strong stakeholder management skills, with experience working across different business functions and influencing colleagues at varying levels of seniority
• A commercially focused approach, with experience using customer and campaign performance data to assess impact, improve activity, and support conversion and revenue outcomes

Benefits

• Annual bonus
• Cash car allowance
• Private medical insurance
• 25 days’ annual leave plus bank holidays
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends
• Discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme