Senior Marketing Manager

Role Overview

Help shape the media strategy behind one of the UK’s most recognised and trusted brands, across Roadside, Car Care and the wider AA Group. Influence significant media investment, with a remit covering approximately £5 million in marketing spend and campaigns from brand building to product launches.

What You Will Do

Combine creative brand thinking with econometrics and performance insight to improve media effectiveness and make your recommendations count. Shape and deliver short and long-term media strategies and ATL plans, spanning brand campaigns, direct response activity and tactical product launches.

Why It Might Be a Fit

You’ll work with specialist agencies to plan and deliver above the line (ATL) activity, understand channel performance and costs, and use econometrics and campaign insights to optimise investment. You’ll also connect teams across the business, balancing different priorities while providing clear, confident recommendations to senior stakeholders.

Requirements

• Solid experience in media strategy and planning, with strong working knowledge of ATL channels, media costs, buying and how different channels contribute to brand and response objectives.
• Practical experience using campaign reporting, econometrics or marketing effectiveness modelling to evaluate performance, question findings and improve future plans.
• Confidence managing and constructively challenging media agencies, using evidence and commercial judgement to assess their recommendations.
• Strong budget management, forecasting and numerical skills, with an eye for detail and the ability to balance longer term brand building with immediate trading needs.
• Experience engaging and influencing stakeholders at different levels, including communicating complex media decisions clearly to senior leaders.
• Excellent organisation and prioritisation skills, with the resilience to juggle concurrent campaigns, stakeholders and deadlines across a complex business.

Benefits

• 25 days’ annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme

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