Customer Marketing Lead

Hybrid Full TimeEngland, United KingdomThe C. W. Williams Community Health Center

Role Overview

The Customer Marketing Lead will be a critical part of the Comms Planning, Channel & Execution sub-team within the M&C Marketing Network of Excellence. They will help turn M&C customer, commercial and brand priorities into clear, customer-led and scalable marketing activity.

What You Will Do

The role involves leading defined customer marketing workstreams, developing customer-led campaign plans, and delivering global campaign and toolkit outputs for agreed markets.

Why It Might Be a Fit

The ideal candidate will have strong customer and commercial judgement, with the ability to connect customer needs, market context, brand priorities and business outcomes.

Requirements

  • Confirmed relevant marketing experience
  • Experience developing integrated campaigns, toolkits, content guidance, CRM/lifecycle content, channel assets or activation materials
  • Strong customer and commercial judgement
  • Ability to translate customer insight, campaign performance data and channel metrics into clear briefs, recommendations and marketing actions
  • Strong creative judgement
  • Good understanding of the marketing and channel mix
  • Strong project management and delivery ownership
  • Strong partner management and communication skills

Benefits

  • Flexible working options
  • Generous paid parental leave policy
  • Excellent retirement benefits
  • Reasonable accommodation for individuals with disabilities

To apply for this job please visit bpinternational.wd3.myworkdayjobs.com.


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