Marketing Manager DACH Region and Commercial Vehicles Europe

Role Overview

As a Marketing Manager for the DACH Region and Commercial Vehicles Europe, you will lead all marketing activities in the region, guiding and supporting activation teams, driving successful market execution, and customer value creation. You will also develop and coordinate marketing programs for commercial vehicle customers across key European markets. The role requires a strong understanding of customer profitability and value chains, as well as contract management and brand management. The ideal candidate will have more than 10 years of experience in marketing or sales, with a focus on customer and channel management, cross-functional project management, and collaboration within complex organizational structures.

What You Will Do

Your responsibilities will include leading the development and execution of commercial lubricant offers for CV customers across European markets, owning the annual pricing and sales promotion planning process, and driving cross-functional collaboration to deliver innovative, customer-focused solutions. You will also guide and empower Country Activation Specialists to deliver impactful market activation plans, translate market insights into effective go-to-market initiatives, and collaborate closely with Sales, Offer Development, Product Management, and Brand & Communications teams.

Why It Might Be a Fit

The ideal candidate will be a passionate and experienced marketing professional with a strong track record of successful marketing program implementation, product and service knowledge, and brand management. They will have a sound understanding of contracts and contract management, as well as customer profitability and value chains. The role offers a hybrid working arrangement, flexible working hours, and a range of benefits, including a very attractive basic remuneration, bonus payment, and participation in the share program. The company also offers a range of training opportunities, job sharing, and part-time work options.

Requirements

• Bachelor’s degree in a relevant field of study
• More than 10 years of experience in marketing or sales
• Experience in customer and channel management
• Solid experience in cross-functional project management
• Collaborating within complex, multi-layered organizational structures
• Successful implementation of marketing programs
• Product and service knowledge
• Brand management
• Customer segmentation & channel management, account strategy & planning
• Customer relationship management, distributor management
• Understanding of customer profitability & value chains, measurement and demonstration of customer value
• Sound understanding of contracts & contract management

Benefits

• Flexible, hybrid and family-friendly working
• At least 30 vacation days
• Programs to improve work-life balance
• Very attractive basic remuneration plus bonus payment
• Participation in the share program possible
• Parental allowance as a one-off payment
• Extra bonuses for special achievements
• Attractive company pension scheme
• Regular salary review
• Group accident insurance
• Relocation allowance in special cases
• Job bike
• Subsidised meals
• Match funding; bp doubles donations made by employees to charitable organisations and rewards voluntary time commitment
• Employees can offset their personal carbon footprint; bp doubles this amount