Product Marketing Manager

Role Overview

This role focuses on helping financial advisors understand, adopt, and maximize the value of Carson’s products, technology, and services. The Product Marketing Manager will lead product marketing strategies across a portfolio of advisor-facing solutions, translating complex capabilities into clear value propositions and effective go-to-market and adoption strategies that drive advisor and business outcomes.

What You Will Do

The Product Marketing Manager will develop positioning, value propositions, messaging, and differentiation for advisor-facing products, technology, and services. They will also develop and lead go-to-market strategies for new products, enhancements, and programs, including audience targeting, positioning, launch planning, advisor enablement, and success measures.

Why It Might Be a Fit

The ideal candidate will have 6+ years of relevant marketing experience, including substantial hands-on product marketing experience. They will have demonstrated experience independently owning product positioning, messaging, go-to-market strategies, and launch or adoption initiatives. The candidate will also have strong strategic judgment, problem-solving skills, and ability to make decisions with limited oversight.

Requirements

• Bachelor’s degree or equivalent experience
• 6+ years of relevant marketing experience
• Substantial hands-on product marketing experience
• Demonstrated experience independently owning product positioning, messaging, go-to-market strategies, and launch or adoption initiatives
• Proven ability to lead complex cross-functional projects, influence stakeholders, and drive results without direct authority
• Strong strategic judgment, problem-solving skills, and ability to make decisions with limited oversight
• Excellent written, verbal, and presentation skills
• Ability to manage competing priorities, navigate ambiguity, and drive work to completion
• Ability to quickly understand advisor businesses, workflows, and needs, using research, insights, and data to inform product positioning, marketing strategies, and adoption efforts

Benefits

• Base salary
• Bonus potential
• 401(k) with company contribution
• PTO
• Parental Leave
• Medical
• Dental
• Vision
• Health Savings Accounts
• Flexible Spending Accounts
• Life and AD&D Insurance
• Short and Long-Term Disability
• Work/Life Benefits
• Holistic Wellbeing Programs