Role Overview
The Head of Growth – D2C will take full ownership of the D2C website channel’s P&L, running and monitoring paid campaigns, and managing the performance marketing agency. They will also work with the in-house creative and copy teams to get the right tests shipped fast.
What You Will Do
The role involves full P&L ownership, hands-on campaign management, conversion rate optimization, and working with the creative and copy teams.
Why It Might Be a Fit
The ideal candidate will have 6-8+ years of experience in performance marketing or growth, with direct hands-on experience running paid campaigns, and owning a full P&L or revenue-and-cost number for a channel or business unit.
Requirements
- 6-8+ years in performance marketing or growth
- Direct hands-on experience running paid campaigns (Meta Ads, Google Ads) at meaningful spend
- Proven experience owning a full P&L or revenue-and-cost number for a channel or business unit
- Experience managing or working closely with an external performance marketing agency
- Comfort with funnel/CRO thinking (landing page and checkout optimization)
- Working fluency with analytics tools (GA4, Shopify or similar)
- D2C or FMCG category experience, ideally food or consumables, is a strong plus
To apply for this job please visit linkedin.com.
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