Role Overview
The Director of Media effectiveness is the guardian of the brand’s media principles and the architect of its future-ready foundation. Responsible for bridging the gap between upstream E2E connection strategy and downstream execution.
What You Will Do
Translate operating unit connection strategies into integrated, efficient media plans that enable brand programs to outperform on key metrics.
Why It Might Be a Fit
The ideal candidate brings deep experience in media strategy and activation, understands evolving digital landscapes, and leverages technology and measurement tools to optimize portfolio performance.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 10+ years of leadership experience in Media Planning, Connection Planning, or Marketing Effectiveness
- Proven experience managing media agency relationships and activating across multiple channels
- Technical fluency in AdTech/MarTech stack, including Data Clean Rooms, Identity Solutions, and Privacy-First measurement
- Ability to manage and report large, complex budgets with precision and accountability
- Fluency in French (required) and proficiency in English for cross-regional collaboration
To apply for this job please visit coke.wd1.myworkdayjobs.com.
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