Marketing Manager, Sparkling – Vietnam, Cambodia & Laos

Role Overview

The role plays a pivotal part in bringing our sparkling brands to life—translating global inspiration into locally relevant marketing programs that drive growth, authenticity, and cultural resonance.

What You Will Do

Develop and implement integrated marketing programs that strengthen the Sparkling portfolio, ensuring creative consistency and cultural relevance within Vietnam’s market.

Why It Might Be a Fit

The job focuses on Vietnam market ~90%, with 10% on Cambodia and Laos. The role offers the opportunity to help define how Coca‐Cola’s sparkling flavour brands engage diverse audiences and inspire meaningful moments, making every sip an expression of optimism and connection.

Requirements

• Bachelor’s degree in Marketing, Business, or related discipline, or equivalent experience.
• Minimum 5 years of experience in marketing activation or brand management within consumer products, beverages, or FMCG.
• Strong track record of executing integrated campaigns across digital, retail, and experiential channels.
• Solid commercial and financial understanding with ability to evaluate marketing investments and outcomes.
• Skilled in relationship management with bottlers, customers, and agency partners.
• Experience working in cross‐functional, multicultural, and fast‐paced environments.
• Strong communicator with planning, analytical, and organizational proficiency.
• Demonstrated ability to think with creativity and agility, balancing bold ideas with implementation discipline.
• Deep understanding of consumer insight and market dynamics relevant to beverage categories.
• Growth‐focused mindset with passion for continuously learning and improving brand impact through innovation and collaboration.