Senior Director, Digital Operations

Role Overview

The Senior Director, Digital Operations plays a key role in advancing Coca-Cola’s digital transformation by enabling the effective operation, integration, and optimization of marketing technology capabilities across the enterprise. This role is responsible for ensuring that marketing technology platforms, processes, and data ecosystems operate seamlessly to support data-driven, personalized, and scalable marketing execution.

What You Will Do

Lead the operational management and continuous optimization of marketing technology platforms to ensure reliability, scalability, and performance aligned with digital transformation goals. Drive automation of marketing processes, including campaign execution, audience management, and performance tracking, to improve efficiency and reduce manual effort.

Why It Might Be a Fit

This role requires a strong combination of operational leadership, technical fluency, and stakeholder collaboration to ensure marketing technology investments deliver measurable value. The Senior Director will help modernize marketing operations through data, automation, and artificial intelligence while ensuring alignment to enterprise architecture, governance, and global standards.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business Administration, or a related field
• 8+ years of experience in marketing operations, marketing technology, or digital operations roles in a global or complex organization
• Proven experience managing media technology operations, including paid media platforms, programmatic ecosystems, ad tech infrastructure, and media data integrations
• Familiarity with the evolving media landscape, including clean room technologies, cookieless targeting approaches, and AI-driven media optimization tools
• Proven experience managing and optimizing marketing technology platforms such as customer data platforms, marketing automation tools, and campaign management systems
• Strong understanding of data integration, data governance, and analytics as applied to marketing use cases
• Experience implementing automation and operational improvements that increase efficiency and scalability
• Familiarity with artificial intelligence applications within marketing, including personalization and campaign optimization
• Experience working in agile or product-centric environments with cross-functional collaboration between business and technology teams
• Strong stakeholder management skills, with the ability to influence and align diverse teams without direct authority
• Demonstrated ability to translate business needs into operational and technical solutions with measurable outcomes
• Experience managing external vendors and technology partners to deliver high-quality solutions
• Strong analytical and problem-solving skills combined with clear and effective communication capabilities

Benefits

• Full range of medical, financial, and/or other benefits
• Annual Incentive Reference Value Percentage: 30

Tagged as: Data Analysis