Head of Marketing Operations and Conversion Optimisation

Role Overview

The Economist Group is seeking a commercially minded Head of Marketing Operations and Conversion Optimisation to accelerate acquisition, retention, and customer lifetime value. The role involves owning the conversion-rate optimisation and experimentation agenda across the customer journey, working closely with Product, Trading, Data, Research, Retention, Finance, and Marketing leaders.

What You Will Do

The Head of Marketing Operations and Conversion Optimisation will lead the conversion-rate optimisation strategy, own and manage the experimentation roadmap, partner with Product and Engineering, analyse customer behaviour and performance data, and work cross-functionally to deliver high-impact initiatives.

Why It Might Be a Fit

The ideal candidate will have at least five years’ experience in a highly analytical, commercially focused role, with demonstrable experience in conversion-rate optimisation, experimentation, digital journey optimisation, or growth strategy.

Requirements

• At least five years’ experience in a highly analytical, commercially focused role
• Demonstrable experience in conversion-rate optimisation, experimentation, digital journey optimisation or growth strategy
• Strong quantitative and financial-modelling skills
• A track record of working effectively across Product, Data, Marketing and senior stakeholders
• Advanced Excel skills
• Experience with web analytics and visualisation tools such as Google Analytics, Tableau, Similarweb and Salesforce Marketing Cloud
• SQL proficiency is a plus
• A bachelor’s degree is required; a postgraduate degree, such as an MBA, is desirable

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
• Work From Anywhere program
• Generous annual and parental leave
• Dedicated days off for volunteering and moving home
• Free access to all The Economist content