Role Overview
The Director of Marketing & Communications is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines.
What You Will Do
The Director manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.
Why It Might Be a Fit
The Director must have a strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy, as well as branding principles and brand governance.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field, required
- Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred
- Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
- Strong understanding of branding principles and brand governance
- Strong problem-solving, strategic development and organizational skills
- Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics)
- Experience with project management platforms and workflow systems
- Experience managing multiple concurrent, high-priority projects with competing deadlines
- Experience leading multidisciplinary teams and managing shareholder relationships
To apply for this job please visit jobs.dayforcehcm.com.
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