Growth Marketing Manager (Revenue)

Role Overview

The Growth Marketing Manager is responsible for leading targeted, data-driven subscriber acquisition initiatives by identifying high-value audience segments and developing personalized, multi-channel marketing campaigns.

What You Will Do

Develop audience acquisition strategies, partner with analytics teams, plan and execute targeted acquisition campaigns, and optimize email performance.

Why It Might Be a Fit

The ideal candidate will have a strong marketing management knowledge, experience with audience segmentation and personalization, and a data-driven mindset.

Requirements

• Minimum 4 years of relevant experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, or a related field.
• Strong marketing management knowledge with a solid understanding of digital media and subscription or membership marketing.
• Demonstrated expertise in email and CRM marketing.
• Experience with audience segmentation, personalization, and targeted marketing strategies.
• Strong understanding of customer acquisition, conversion, and purchase funnels.
• Data-driven mindset with the ability to interpret performance metrics and turn complex data into actionable insights.
• Experience managing campaigns across multiple channels and executing marketing campaigns from strategy through implementation.
• Strong analytical and problem-solving skills.
• Experience using analytics and reporting tools such as Amplitude, Tableau, and Microsoft Office applications.
• Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams and external partners.
• Knowledge and understanding of the Canadian content landscape, particularly news and media.

Benefits

• Competitive compensation
• Hybrid work environment
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses