Senior Marketing Manager

Role Overview

The Globe and Mail is seeking a Senior Marketing Manager to help shape how the next generation of Canadians discover and engage with one of Canada’s most influential media brands. The role leads initiatives designed to introduce new audiences to The Globe’s journalism, journalists, and products, ultimately contributing to the company’s long-term digital subscription growth.

What You Will Do

Grow new audiences, develop the strategy and oversee execution of paid and organic marketing programs, partner with the audience team to increase discoverability of The Globe’s content and brand across social, video, and emerging platforms, lead brand marketing initiatives, and bring product stories to market.

Why It Might Be a Fit

The successful candidate will relish the opportunity to work collaboratively across all departments, own the planning and execution of integrated marketing campaigns, and drive awareness, trial, and consideration of The Globe’s core products and features.

Requirements

• 7+ years of experience in audience development, growth marketing, brand marketing, content marketing, or product marketing
• Experience leading and developing a small team, including oversight of sponsorship marketing or partnership initiatives
• Proven success driving measurable audience growth to support sales acquisition
• Strong understanding of digital audience behaviour, content distribution, and platform ecosystems
• Experience leading integrated marketing campaigns across multiple channels, leveraging data and insights to guide decisions
• A strong interest in current events, business, and investing news, and political coverage
• Experience in media, publishing, subscriptions, technology, or content-driven products

Benefits

• Competitive compensation
• Hybrid work environment
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses