CRM Manager – Subscription

Role Overview

We’re working with a fast-growing DTC subscription brand in the health and wellness space to appoint a CRM Manager who can take ownership of its customer lifecycle strategy and execution.

What You Will Do

You’ll own the CRM lifecycle end to end, initially as an individual contributor, with the opportunity to grow into a CRM or Retention Lead role as the programme develops.

Why It Might Be a Fit

You’ll have significant ownership from day one, with the opportunity to build the CRM function, develop the retention strategy and grow into a broader leadership position as the business scales.

Requirements

• Proven experience owning a CRM programme end to end
• Deep, hands-on experience with Klaviyo, including complex conditional and branched journeys
• A strong understanding of flow performance, attribution and incremental revenue
• Experience working within a subscription-led business
• Experience with Skio, Recharge or a similar subscription platform
• A strong understanding of subscriber behaviour, churn and retention
• A highly analytical approach, with the curiosity to investigate the data before being asked
• The ability to turn insight into action and personally build and launch your recommendations
• Strong strategic thinking and the ability to prioritise across multiple opportunities and projects
• Experience with a loyalty platform would be a strong advantage
• An independent, structured and fast-moving approach

Benefits

• Remote work arrangement