Marketing Lead (CRM)

Role Overview

The Marketing Lead (CRM) will own marketing strategy, delivery cadence, and performance reporting across core channels. The role will also act as the senior owner of the CRM and lifecycle communications strategy using Salesforce and Salesforce Marketing Cloud (SFMC).

What You Will Do

The Marketing Lead (CRM) will be responsible for owning the marketing strategy and translating it into quarterly priorities, campaigns, and a managed backlog. They will also oversee the CRM and lifecycle communications strategy, including segmentation, journey design, triggers, and cadence.

Why It Might Be a Fit

The ideal candidate will have strong knowledge of B2B marketing strategy, positioning, messaging, and brand stewardship in a relationship-led environment. They will also have hands-on experience with Salesforce Marketing Cloud (or similar enterprise marketing automation platform).

Requirements

• Strong grasp of B2B marketing strategy, positioning, messaging, and brand stewardship in a relationship-led environment.
• Deep understanding of lifecycle/CRM marketing: segmentation, journey design, triggers, cadence, and measurement.
• Hands-on experience with Salesforce Marketing Cloud (or similar enterprise marketing automation platform).
• Strong understanding of GDPR and privacy-by-design for email/CRM marketing.
• Confident across core channels: email, LinkedIn, and website optimisation/content governance.
• Strong data literacy: able to interpret funnel/lifecycle performance and use insight to improve results.

Benefits

• Base salary: £75,000–£85,000
• Hybrid working arrangement: 4 days/week in the office and 1 day/week from home

Tagged as: Salesforce