Manager, Marketing Technology Ops

Role Overview

As Manager, Marketing Technology Operations, you will play a critical role in enabling Hershey’s digital growth strategy by supporting the execution, governance, and optimization of marketing technology platforms.

What You Will Do

Support execution and operationalization of the MarTech roadmap, provide insights on platform performance, emerging capabilities, and innovation opportunities.

Why It Might Be a Fit

You will help govern audience frameworks, identity resolution strategies, and activation processes across platforms such as CDPs, DMPs, CRM, and campaign tools.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Technology, Analytics, or a related field
• 5+ years of relevant experience in Marketing Technology, Digital Commerce, Marketing Operations, CRM, or related fields
• Experience managing marketing platforms, campaign operations, data integrations, and digital marketing ecosystems
• Strong understanding of modern MarTech architecture, customer data, audience management, tagging, APIs, and SaaS technologies

Benefits

• Competitive pay
• Annual incentive opportunities
• 401(k) with company match
• Medical, dental, and vision coverage
• Wellness programs
• Paid time off
• Company holidays
• Flexible ways of working
• Career development programs
• Learning opportunities
• Internal mobility