Revenue Marketing Lead

Role Overview

The Revenue Marketing Lead will own and grow one of our most important revenue-generating marketing programs, Always On. This role is directly accountable for business impact, with a strong focus on identifying and executing upsell and cross-sell opportunities across our existing member base.

What You Will Do

The Revenue Marketing Lead will use member behavior, campaign performance, and business insights to identify new revenue opportunities, develop marketing strategies to capture them, and test and optimize until you find what works.

Why It Might Be a Fit

The ideal candidate will be a strategic, highly analytical B2C marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details.

Requirements

• 6+ years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related field
• Demonstrated experience in a role where marketing performance was directly tied to revenue, sales, conversion, or another meaningful commercial outcome
• Experience driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments
• Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive performance
• Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization
• Strong analytical skills and comfort translating data into strategic recommendations and business decisions
• High technical fluency with marketing automation platforms, analytics tools, and AI-enabled workflows, with experience using them to accelerate experimentation, improve marketing performance, and scale growth
• Strong direct-response instincts and understanding of performance marketing principles
• Experience writing or optimizing marketing copy and messaging using AI-assisted workflows
• Comfort working cross-functionally with technical and business stakeholders
• Ability to move between strategy and execution without relying heavily on large support teams or specialized operators
• A strong interest in investing and personal finance. Experience in financial services, fintech, or investing is strongly preferred

Benefits

• Flexible, remote work environment
• No ‘vacation policy’
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity