Online Marketing Manager

Role Overview

The Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.

What You Will Do

The OMM will leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner. This will include writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO, analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers.

Why It Might Be a Fit

The OMM will have a thorough understanding of marketing concepts to implement a successful, student growth strategy for their programs. As part of this, the OMM will collaborate with college faculty, staff, and partners to better understand the target audience.

Requirements

• Bachelor’s degree required
• 4+ years in marketing or related field
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization

Benefits

• Thank you for your interest in positions at The Ohio State University and Wexner Medical Center