Chief Revenue Officer (CRO)

Role Overview

The CRO will lead the development and execution of a unified, scalable revenue strategy across SFC, connecting sales, sponsorship, corporate development, marketing-driven demand generation, account expansion, and commercial strategy into a disciplined enterprise revenue engine.

What You Will Do

Primary responsibilities include building on a high-performing sales foundation, partnering with and expanding the existing business development team, designing and implementing the next generation of enterprise sales structure, and establishing standardized pipeline reviews and forecasting processes.

Why It Might Be a Fit

The successful leader will recognize and elevate the strengths already present across SFC, partnering respectfully with current leaders and teams while adding the systems, clarity, and enterprise-wide coordination needed for the next chapter.

Requirements

• 15+ years of progressive experience in sales, revenue leadership, business development, sponsorship, or related commercial functions
• Significant experience leading a complex, multi-channel sales organization
• A demonstrated record of scaling revenue and building predictable, repeatable sales processes
• Experience implementing or optimizing CRM, pipeline-management, forecasting, and sales-performance systems
• Strong financial and commercial acumen, including experience with pricing, contracts, margins, and deal economics
• Experience leading cross-functional teams and aligning Marketing, Sales, Finance, Operations, and Legal around shared revenue objectives
• Exceptional executive presence, communication, negotiation, and relationship-management skills
• A consistent record of recruiting, developing, coaching, and retaining high-performing sales leaders and teams
• Experience leading enterprise sales development teams
• Experience managing national sponsorships, naming-rights opportunities, corporate partnerships, or multi-location commercial programs preferred
• Experience integrating multiple business units or platforms into a unified revenue strategy preferred

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance